My Perfect Bowl

Cereal in the morning or cereal in the evening? For the first time, we used the classic Kellogg’s Corn Flakes to position cereal as a snack that could be enjoyed at any time of day.

From countryside farms, to Northern drag clubs, we toured the country to meet the very best of Britain to settle the debate.

Featuring drag queens in a Kellogg's advert wasn't the easiest of tasks. It was so important to us that they were represented like everyone else, which was celebrated at the Pink News Awards for diversity.

Results to date:

• Pink News Awards - Campaign of the Year 2017