Super Naturals
To celebrate the launch of a brand new 96% natural skincare range from Garnier, we celebrate the power of its core ingredients, the toughness they face day to day, and the wonders they can do for skin.
The Power Box
To launch, we showcase our hero ingredients and challenge sportswomen to take on the tough environments nature can flourish in, with an outdoor activation. The Power Box, filmed for Facebook Live, will be a first live activation for Garnier and L’Oreal, as well as a first for Facebook, with a split screen live stream.
The first split screen Facebook Live.
Turn Me Around
The new range is the only skincare to be approved by the British Skin Foundation, with an open and honest back of pack, when you turn the product around to read the ingredients.
Our Stylist wrap and digital banners reward turning around with free samples.
An online Skincare Decoded hub translates complicated skincare terminology, so we know exactly what we’re putting on our skin. Just the way the new Garnier packaging does.
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Campaign includes:
Facebook Live activation, online films, online definition hub, influencer ambassadors, Stylist wrap, digital banners, social always on, POS and Facebook carousels.
In Production