The Gift That Keeps On Giving
Cockburn’s tastes best when it’s enjoyed with friends and family. To encourage the sharing of port and to link to the over arching #ItsAFamilyThing campaign, we gifted influencers festive hampers to enjoy with loved ones at Christmas time.
We encouraged all who were sent a hamper to share an image on Instagram and nominate two friends who we would gift a bottle to on their behalf. Those friends could then nominate another two friends, creating a pyramid system.
In return, we received beautiful images shared on social and encouraged port pairings.