Frontier Larger - Insta-Ink

'We've got a new brief for you. We want you to promote an event with Frontier lager on Instagram. The only thing is... it's in complete pitch black and top secret, so you can't say anything about it…or take any photos.'

👌🏼

Hours of testing with our Head of Design later, we discovered a way to hack Instagram, to secretly reveal images using a filter. These were otherwise hidden from the naked eye.

We all agreed the idea was bigger than a one-off Instagram post, so we pitched it to Street Feast, and the rest is history.

Results to date:

Campaign's Top 10 Print Ads of 2016