Halifax - It’s A People Thing

Halifax has always been a people focused bank, but until 2021, it had focused its advertising on colleagues.

To launch ‘It’s a people thing’, we instead shifted to the customers.

Working with incredible photographers Tom Craig and Sophie Jones, we injected humanity and vibrancy into our new visual world, that celebrated the joys of life. Something we all needed in the middle of the pandemic.

To see the rest of the campaign please click on the link below.