Halifax: It’s A People Thing

Two days before our first NCA shoot… ”We’re going into lockdown 2.”

Lockdown was never going to make things easy, but with an incredible team, we pulled off a huge brand launch for Halifax, our first major integrated campaign for NCA.

Celebrating the ups and downs of British people, and how a bank helps us through every stage of our life, assets were seen far and wide. This included a 90” launch spot, working with the incredible directing duo, 32.

Come May, we followed up with a second hit, which focused on the positives to come of summer after lockdown. This felt like our first (almost) normal shoot in over a year. It was good to be back. 

Both TV campaigns were accompanied with OOH and social, that got up close and personal with our characters.

We also made bespoke films for social.

Read more about our journey so far with Halifax on the links below: