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McDonald's - We Deliver

 

McDonald’s: We Deliver

 

Three months, a shoot in Lithuania and activity that saw Rhymezone.com’s biggest soar in traffic later…a nationwide McDelivery campaign was created.

Having a McDonald’s at home is odd, so when we launched the takeaway service to the nation, we needed an ad that was equally bizarre. We did this through encouraging the new found novelty that you can now enjoy your McDonald’s favourites from anywhere and in anyway at home.

Radio

The fun nature of rhymes (and now having over 300 of them in our back pocket), meant the idea worked just as well for radio. 

Partnering with a Million and One Ads, we essentially created hundreds of unique ads, where new rhymes would be delivered depending on changes in weather, time of day, location and device.