Royal Enfield: Be Reborn

Incredible landscapes, nature at its finest, and an iconic machine. Five days in Northern India for Royal Enfield is a creative’s dream come true… except…pandemic!

But luckily, director Aakash Bhatia and Loudmouth Films were on hand to smash the project out the park, with multiple edits, social films and teasers. Plus a few remote night shoots from us in London.

Emerging from lockdown, we dramatised the launch of the Classic 350 with our rider seeing, feeling and hearing the world again like it was the first time. A chance to be reborn and immerse yourself in life again.

To give a better indication of just how many people made this happen - check out the behind the scenes. A true credit to the full team on board.

To complete the Be Reborn campaign, we also created print and OOH collages to depict the awakening of the senses when you ride a Classic 350, one for every colour in the range.

And before that… beautiful teasers of a new dawn, as the Classic was unveiled for the first time to Royal Enfield fans across the world.