CoNNECTED BY OT | Open Table
Restaurant booking service, OpenTable, love to connect people, but usage of the services has always been higher in the US than the UK.
We decided to connect two great food cities, London and NYC, inviting influencers to dine at top restaurants in both cities. As we enjoyed a specialised, locally sourced meal in London, perfectly paired with different wines at The Grain Store, five hours later NYC enjoyed theirs at Hundred Acres.
We connected each influencer with another from the opposite city via table place cards, and opened a competition to win a trip to visit and dine with them.
We were also responsible for creating influencer invite lists for both London and NYC, many of which were personal contacts.
Winning Entries:
London: Michael of The Bearded Bakery http://www.thebeardedbakery.com/life/need-talk-londons-food/
NYC: Kayla of Kayla's 5 Things http://www.kaylasfivethings.com/guidelines-to-experiencing-the-new-york-city-food-scene/