Tour Des Femmes |Skoda

There is no official women's Tour de France, but our team of 13 women rode all 21 stages, a day ahead the men, to show that women are more than capable of an equivalent and equal race.

With cycling in their DNA, a 15 year sponsorship of the men’s Tour de France, SKODA dedicated a wider brand positioning to help close the gender gap in cycling – starting with the biggest and toughest race in the cycling calendar. One that does not exist for women.

The movement has received worldwide coverage & support, and a promise from the UCI president to see a Women’s Tour de France by the end of his presidency.

Awards:

Silver Glass Lion - The Lion of Change - Cannes Lions

Silver Lion - Entertainment in Sport - Cannes Lion

Gold -  The Andy’s Awards

Silver - Gerety Awards - Works for Good - TV/Cinema

Merit - The One Show

GPC 8 Ball - Leo Burnett Worldwide

Shortlisted - D&AD