INstA- ink | Frontier Lager

Insta-Ink is a coming together of real-world physical media and Instagram. Using colour printing techniques, we created fly posters with blocks of solid colour, that users took photos of. Once they had taken the photo, they had to use their Instagram filters to reveal the hidden symbol (created by Crispin Finn) underneath, then re-gram it back to us using #FindFlavour for a chance to claim a prize.

Awards

Campaign's Top 10 Print Ads of 2016