ThIS IS OUR TIME | SKODA & Telegraph SPORT
The ŠKODA brand was born 120 years ago on two wheels, and has continued to support cycling ever since.
However, there’s a problem in the world of cycling. Only 26% of road cyclists in the UK are women, and in the competitive side of the sport, there are less opportunities, races and coverage of female cyclists.
Our collaboration with Telegraph Sport was the first step in the #ThisIsOurTime movement, to shine a light on female cyclists, to give them the recognition and attention they deserve. Our aim was to hero these women as the athletes they, and help close the gender gap, one cyclist at a time.
The reaction
